In case you haven’t heard, there is a new cycling sportswear brand in town. Tour de France rider George Hincapie’s own. I’d say it looks like it is between a Rapha and an Assos… That is to say, high end and high performance. The prices look more reasonable though. I will get some kit to review and let you know.

Below is the main Hincapie sportswear website and the two UK retailers:

Hincapie Sportswear: http://www.hincapie.com/
Always Riding:  http://www.alwaysriding.co.uk
Bromley Video:  http://www.bromleyvideo.com